Fraleigh’s Fashion for Mothers of the Bride and Groom

Most bridal magazines focus on dressing the bride, the groom and the bridal party, but there are two other very important women who need to find the perfect dress for the big day – the mothers of the bride and groom!

When it comes to this major fashion choice, Fraleigh’s Boutique offers, “…the best there is,” said Manager Ally Merriman. “For a small boutique, we have a great selection of dresses from short, tea length and floor length. In addition, we carry dressy pant sets and separate tops and skirts. We also take pride in offering dresses that are sleeveless, short sleeve, ¾ length, long sleeve and some with jackets.”

The selection is also always changing to keep up with the demands of savvy shoppers. “We schedule new mother-of-the-bride/mother-of-the-groom dresses to come in each month allowing us to keep our inventory fresh and up-to-date with the current season and a season ahead (that way, you can start looking early),” said Merriman. “Each formal dress is hand-picked by Donna Merriman and me at the Atlanta Apparel Show twice a year. Countless hours are spent with individual sales reps making sure the BEST of the BEST is showcased at Fraleigh’s. Many of the lines we carry do not allow you to reorder or special order, with the exception of a few, so it is best to check in with us often when you are looking for your dress.”

Just like with the bride, groom and bridal party, time is of the essence, and it may take time to find just the right attire for the big day! “The sooner you can start looking the better,” said Merriman. “There are so many options to choose from that you want to make sure you have ample time to find your perfect dress. We have a seamstress who has worked with our store for more than 10 years. She comes twice a week and has a turnaround time of one to two weeks depending on the alterations needed!” Services like these make Fraleigh’s Boutique a one-stop shop for the mothers of the bride and groom. Let the experts make the process easy for you, so you can get back to focusing on the long list of other items to check off the to-do list!

Fraleigh’s Boutique is located at 2626 Lewisville Clemmons Road in Clemmons. For more information, call 336.766.7440, or visit the website at